Loyalty: The Driving Force Behind iLottery Success
Stephen Ortiz, Director of Sales & Marketing, Kansas Lottery, shared the seven-year loyalty journey that laid the foundation for Kansas Lottery’s iLottery launch. He detailed how PlayOn helped grow a highly engaged digital audience that now powers over 30% of the platform’s conversions. Ortiz emphasized how personalization, responsible gaming, and respect for casino boundaries shaped Kansas’ strategic rollout.
“We were basically growing this garden until the opportunity [for iLottery] presented itself,” Ortiz said.