Sports Sponsorship: Engaging Every Fan Through Innovative Technology!
Dustin Hickman, Senior Sports Marketing Representative, North Carolina Education Lottery, shared how the NCEL leveraged its long-standing partnership with the Carolina Hurricanes to promote Cash Pop through an immersive on-ice experience and mobile coupon campaign. The program featured animated draw shows, live fan contests, and QR code redemptions powered by Q: “Never have we ever done a promotion that educated, engaged, and encouraged fans like our Cash Pop promotion with the Carolina Hurricanes,” Hickman said. The campaign delivered over 5,800 scans and a 13% redemption rate—up from less than 1% in a past print coupon effort.