Atlas Experiences Gold Sponsor Presentation—Beyond the Buzzer: Where Lottery, Live Sports, and Game Shows Collide
Derek Gwaltney, Founder & CEO, Atlas Experiences, shared how his team translated their signature lottery game show, Lucky Pik, into a dynamic in-arena activation for the Milwaukee Bucks. “I want to create that emotional connection, not just to see a brand, but to really relate to it,” said Gwaltney.
The activation, “Lucky Shot,” combined QR code engagement, live selfie integration, and real-time prize draws to connect fans and drive brand visibility. Gwaltney ended with a live demonstration for the conference audience.