Evoplay Gold Sponsor Presentation: Understanding Player Differences
Frank Cecchini, Head of Lottery, Evoplay, examined how the lottery industry can learn from iGaming’s rapid evolution by focusing on player segmentation, immersive gameplay, and product personalization. He explained how Evoplay’s console-style games appeal to modern players, while also stressing the differences between lottery dreamers and iGamers seeking instant entertainment.
“We want to become the best. That’s the objective—to become the best, have the best quality games, and to provide players with the kind of experience that they’re not going to get anywhere else,” Cecchini said.