Gold+ Sponsor Panel: Digital Infrastructure and Optimizing the Multi-Channel Experience
The Gold+ Sponsor panel, Digital Infrastructure and Optimizing the Multi-Channel Experience, showed how lotteries can future-proof operations through robust loyalty programs, cloud-native architecture, and real-time player data.
“Think of digital infrastructure like plumbing: you don’t bolt on the faucet first. You run the pipes, then turn on the water. Even if you can’t sell online yet, investing in that digital infrastructure is about future-proofing your operation and creating value today.”
-Darla Oropeza, Director of Corporate Marketing, Intralot
“Consumers expect digital now … How you make it simple for them—and how you then take that information that you get and then apply it to a personalized journey, which, again, makes their experience with a lottery better.”
-Adele Lawton, VP, Content iLottery, IGT
“Kansas’ journey from retail-only to loyalty to iLottery is the holy-grail example of the importance of building up your digital infrastructure. Kansas’s loyalty program—even if they never went to iLottery—would’ve been a worthwhile investment through the sales boost it brought at retail. But they did go into iLottery and now they’re doing great, largely because of their loyalty program.”
-Michael Pollard, Digital Account Manager, Pollard Banknote
“Don’t think of digital and retail products separately. Think of them collectively. Think about your players’ journey. You need to think about all the ways players have touchpoints with your brand today and where you want them to be.”
-Amy Bergette, Senior Vice President, Digital Solutions, Scientific Games