DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Higher-Price-Points-in-the-Texas-Portfolio_Will-Russ_Texas-Lottery.pdf
Will Russ, Products Manager with Texas Lottery Commission, gives a presentation on the success of higher price points and how that has influenced the lottery’s portfolio development. Key points will include:
- Growth of the $20 price point
- Texas’s success with $50 price points
- $50 Loteria
- Introduction of the 1st $100 game
- Introduction of the $100 Loteria game
- Families