DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/How-the-Texas-Lottery-Deals-with-a-Shrinking-Ad-Budget_Robert-Tirloni_Texas-Lottery.pdf
This presentation provides an overview of strategies the Texas Lottery has implemented to face a shrinking ad budget while trying to maintain its sales growth trajectory. Also, through a playful, cat-themed lottery literacy awareness campaign, the lottery encourages players to “stay curious” when it comes to learning about odds, underage gambling, and common myths and misperceptions.