DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Managing-Scratch-Price-Points-to-Maximize-Growth_Scott-Chavkin_Colorado-Lottery.pdf
Like most lotteries, Colorado has seen Scratch sales steadily migrate toward higher-priced games. How do we protect our lower-priced games while also investing in a variety of higher-priced games to appeal to a broad group of players? The Colorado Lottery will present the strategies we’ve developed to strengthen our lower-priced games along with our approach to our higher-priced games to create an appealing portfolio of Scratch games at all price levels.