Like most lotteries, Colorado has seen Scratch sales steadily migrate toward higher-priced games. How do we protect our lower-priced games while also investing in a variety of higher-priced games to appeal to a broad group of players? The Colorado Lottery will present the strategies we’ve developed to strengthen our lower-priced games along with our approach to our higher-priced games to create an appealing portfolio of Scratch games at all price levels.
Pittsburgh 23: Managing Scratch Price Points to Maximize Growth with Scott Chavkin, Colorado Lottery
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