The Massachusetts Lottery recently launched its first $50 instant ticket, Billion Dollar Extravaganza, featuring a $25 million top prize, an 82% payout, and 10 Second Chance Drawings – all unprecedented in Mass Lottery history. The game has been a smashing success, lifting instant ticket sales to record-setting heights. Utilizing its in-house creative team, the Mass Lottery developed and produced its own multi-media advertising campaign, positioning the ticket as the star of a newly released major motion picture. The TV spot reenacts iconic movie moments with the ticket as the hero and lottery employees as the actors.
Pittsburgh 23: Now Playing – Billion Dollar Extravaganza with Lauren Luttrell & Keith Macri, Massachusetts Lottery
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