DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Examination-of-the-1-Scratch-Price-Point_Katherine-Cundiff_Georgia-Lottery-Corporation.pdf
Prompted by the industry-wide decline of $1 instant scratch sales, this session examines the role of the $1 game for our players and how this information can help guide long-term strategic planning. We will take a look at purchase drivers, prize preferences and the potential removal based on two studies: a national study among scratch players and a three-month, in-store pilot test with RaceTrac corporate stores.