This presentation speaks to Florida Lottery’s comprehensive strategy to drive the growth of Florida’s draw game portfolio. An introduction of the FANTASY 5’s new midday draw with a logo refresh will also be covered. The essential cross-play promotional strategy to encourage trial play and entice new and lapsed players will be discussed, as well as a dive into Florida’s Bonus Play success and our system for incorporating more instant wins.
Pittsburgh 23: The Florida Lottery’s Comprehensive Strategy Driving the Growth of Florida’s Draw Game Portfolio with Angel Tallent, Florida Lottery
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