DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/08/Comprehensive-Strategy-Driving_Angel-Tallent_Florida-Lottery.pdf
This presentation speaks to Florida Lottery’s comprehensive strategy to drive the growth of Florida’s draw game portfolio. An introduction of the FANTASY 5’s new midday draw with a logo refresh will also be covered. The essential cross-play promotional strategy to encourage trial play and entice new and lapsed players will be discussed, as well as a dive into Florida’s Bonus Play success and our system for incorporating more instant wins.