- Shannon DeHaven, VP, Digital Experience, Digital Engagement, Pollard Banknote
- Lianne Paturel, VP, Digital Sales & Business Development, Pollard Banknote
- Pall Palsson, VP, Product, Gaming Solutions, Pollard Banknote
An iLottery program is built on a strong foundation and uses a variety of tools and approaches to accomplish its goal of a successful one-to-one relationship between the player and the lottery brand. This ultimate ‘toolbox’ is multifaceted and spans technology and a wide variety of relationships, including a full appreciation of the retail channel. This presentation explores the various aspects of optimizing iLottery success by creating seamless player experiences, including step-by-step plans and things to consider for an exciting build!