DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/New-Games-Every-Tuesday_Scott-Kenyon_Virginia-Lottery.pdf
Based on a review of its current portfolio and research, the Virginia Lottery modified its Print ‘n Play launch strategy to deploy a new game every month to regrow the category. With two other categories of games with launches at least monthly, the Virginia Lottery developed a strategy to deploy new games every Tuesday and take advantage of the opportunity to increase awareness and sales of online instant games and Print ‘n Play games.