DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/The-Power-of-Incentive-Travel_Jazzmina-Redondo_Atlas-Experiences.pdf
What is the value of including experiential travel prizing in your program lineup? Is it just another business expense? Or is it a strategic investment in growing your player base and driving player engagement? At Atlas, we wholeheartedly believe that experiential prizing is a strategic investment and is firmly entrenched as a prize category in our industry. The following presentation will showcase how lotteries can effectively layer once-in-a-lifetime VIP travel programs into their product lineup to drive engagement and develop the ultimate brand advocates.