What is the value of including experiential travel prizing in your program lineup? Is it just another business expense? Or is it a strategic investment in growing your player base and driving player engagement? At Atlas, we wholeheartedly believe that experiential prizing is a strategic investment and is firmly entrenched as a prize category in our industry. The following presentation will showcase how lotteries can effectively layer once-in-a-lifetime VIP travel programs into their product lineup to drive engagement and develop the ultimate brand advocates.
Pittsburgh 23: The Power of Incentive Travel with Jazzmina Redondo, Atlas Experiences
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