DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/06/Using-Social-Media-to-Hype-Your-Audience_Adem-Cengiz_NC-Education-Lottery.pdf
The NC Education Lottery recently gave our audience a memorable social media experience. We created the Fire vs. Ice live event, a live-streamed Facebook event with some unique ways for players to interact and win incredible prizes. We use pyrotechnics to melt a stylized ice sculpture during the three-hour show, highlighting the new “Fire” and “Ice” scratch-offs. Learn about how we got thousands of players to watch an entire 3-hour show of ice melting, posting 100,000+ comments sharing their excitement to participate.