A Year Without Launching $1 Scratch Games
Katherine Cundiff, VP, Product Development & Research, Georgia Lottery Corp.
Katherine Cundiff, VP of Product Development & Research at Georgia Lottery Corp., discusses the strategic decision to stop launching $1 scratch games due to declining sales and player interest. Through detailed player and retail research, they found that many players were moving to higher price points, specifically $2 and $5 games. This shift did not negatively impact their gross gaming revenue (GGR) and improved operational efficiency. Cundiff concludes that stopping the launch of $1 games was successful. The Georgia Lottery will continue this approach while monitoring market responses.