Arizona Adventure 2.0
Shelby Alessi, Sr. Marketing & Communications Manager, Arizona Lottery
Shelby Alessi, the Senior Marketing & Communications Manager at Arizona Lottery, discusses the launch of Arizona Adventure 2.0. Alessi focuses on enhancing the Arizona State Pride experience through a unique ticket and adventure promotion. The promotion includes $5 tickets with instant win prizes up to $50,000 and entry into drawings for larger prizes. Alessi highlights key program changes, including the expansion of eligible games, partnerships with local tourism agencies, and adjustments to prize structures and check-in locations. She also emphasizes creating accessible adventures and increasing visibility of prizes, leveraging partnerships with local businesses and influencers to promote the campaign. Through media, PR events, and social media engagement, they aim to celebrate Arizona’s heritage and generate excitement among players.