MUSL & the NFL: The Path to a National Game Offering
– Jay Finks, Executive Director, Oklahoma Lottery
– Chanel Murff, Senior Manager, Emerging Product & Consumer Products Strategy, NFL
Jay Finks, Executive Director of the Oklahoma Lottery, and Chanel Murff, Senior Manager of Emerging Product & Consumer Products Strategy at the NFL, discuss their collaborative efforts to develop a national game offering. They highlight the potential of leveraging the strong brands of the lottery and the NFL to create a unique game experience. Through research and focus groups, they aim to identify key elements such as game mechanics, pricing strategies, and brand integration to ensure the game’s success in reaching a diverse audience.