Turning Tickets Into Trails: Telling Our Proceeds Story
Scott Chavkin, Marketing Director, Colorado Lottery
Scott Chavkin, Marketing Director of the Colorado Lottery, discusses Colorado’s unique focus on using lottery proceeds exclusively for outdoor conservation, which resonates deeply with Coloradans. Chavkin highlights the success of various marketing strategies, including videos, social media campaigns, and community events, to effectively communicate the impact of lottery funds on local parks, trails, and wildlife protection. He also mentions the importance of partnerships with sports teams and innovative approaches like using electric vehicle charging stations to spread their conservation message. The Colorado Lottery’s commitment to conservation is reinforced through events like “Runyon to the Res” and the distribution of Starburst Awards for outstanding projects, showcasing the tangible benefits of lottery proceeds to the community.