Virginia Lottery: Rewarding Brand Loyalty
Prudence Milligan, Strategy Manager, Virginia Lottery
Prudence Milligan, Strategy Manager at the Virginia Lottery, delivers a presentation on the evolving player landscape amidst gaming expansions and economic changes. Milligan highlights the importance of loyalty programs in retaining customers and fostering brand advocates. She outlines the Virginia Lottery’s comprehensive loyalty program, emphasizing inclusivity across all products and player types. The program allows players to earn points through various channels and redeem them for free play or entry into drawings. Notably, the program will launch without tiers initially, with plans to implement them after gathering sufficient data.