Brittany D’Haenens, Director of Marketing, IGT Indiana on behalf of the Hoosier Lottery
As consumers’ expectations for convenience and personalized experiences continue to evolve, creating meaningful interactions at every touchpoint has never been more important. In this presentation, we will examine how the Hoosier Lottery has utilized marketing to elevate retailer partnerships, promotions and points-of-disruption to help connect with players from online to in-store. We will demonstrate how insight-driven choices, and a shift in our planning approach, has helped create value for our partners, our players and our business.