Danielle Snidow, Deputy Director of Marketing, The West Virginia Lottery
SUMMARY
Tips and tricks to take your Lottery’s Social Media outreach to the next level!
In 2020, Covid hit and on-site Player Promotions came to a grinding halt. The WV Lottery was tasked with finding a safe way to keep in touch with our players. We answered the call with the creation of our Facebook Live Prize is Right Interactive Game Show. The Show was a hit and engaged players old and new! Also, we now offer Lottery Talk, a monthly show which highlights our products and promotions and a variety of social contests on all platforms to engage our players.