Pete Ramsey, Vice President, Corporate Accounts & Business Development
SUMMARY
The Kentucky Lottery has seen historic growth over the last 5 years. Here are three key initiatives in corporate accounts that have helped drive this growth:
– Ensuring you have the right combination of value driven incentives, support staff and reporting.
– Achieving your chains are aware of their role and engaged with the process of contributing to your state’s good causes.
– Embracing new technology (social, digital, flex payments). Never be afraid to explore new opportunities. The market continues to evolve, and we must evolve with it.