Kelley-Jaye Cleland, Chief Product & Program Officer, New Hampshire Lottery Commission
SUMMARY
This presentation will highlight the New Hampshire Lottery’s approach to managing roadmaps, games, marketing campaigns, second chance experiences, retailer and player expectations and more across multiple product verticals and channels. This presentation will highlight lessons learned, multi & omni-channel tactics (and limitations), data and goal-driven decision-making, all with the quest to acquire new players, ensure they have an amazing experience, and provide more funding to education in New Hampshire.