Jeremy Kyzer, Vice President, Sales, Scientific Games
SUMMARY
Sustained growth in an instant portfolio isn’t accomplished one game at a time. Results are driven by designing games in context with the whole portfolio and approaching the entire business with an eye for optimization. This full instant game category management approach takes collaboration between the lottery and its supplier throughout the development process on analytics, strategy and marketing support to build games that contribute to a balanced, profitable portfolio.
Jeremy will share how Scientific Games Enhanced Partnership is delivering entertaining game experiences, like The Bigger Spin and 7-11-21 Live!, to North Carolina Education Lottery players while generating tangible sales and profit growth across the portfolio.