Strategic Player Catering North Carolina Education Lottery’s (NCEL) The North Carolina Education Lottery’s (NCEL) scratch-off portfolio plan shows how its response to changes in players’ preferences…
Year: 2023
Strengthening “Core” Games Erin León, Product Manager, Northstar New Jersey As seen across the industry, player spending continues to migrate towards premium price point games. In…
Balancing Price Points Susan S. Clayton, Director of Products, Louisiana Lottery Our marketing strategy for $1 and $2 scratch-off games aims to strike a balance between…
Launch Cadence Dale Bowersock, Scratch Ticket Strategy Coordinator, Texas Lottery The demand for higher price points and the limited bins available at retail has forced the…
Research and See Christopher Rogers, Deputy Director, Marketing and Products, Arizona Lottery The Arizona Lottery is closely watching the sales of lower price point scratchers. Internally,…
Scientific Games announces the successful launch of a new central gaming system for Latvijas Loto. The launch was highlighted by a seamless transition from the company’s…
Downsizing Gaylene Gray, Instant Product Manager, Washington Lottery We have reduced our $1 games in the past fiscal year from three to two in market. Our…
Instant Win Gaming (IWG), a leading supplier of eInstant games to NASPL/WLA-member lotteries, announces the launch of Triple Eagle Bonus, a new style of eInstant that…
INTRALOT S.A. is pleased to announce that its U.S. subsidiary INTRALOT, Inc. has signed an extension of its contract with the Wyoming Lottery Corporation for an…