The five-member Texas Lottery Commission today announced that Ryan Mindell, the agency’s Deputy Executive Director since September 2022, has been promoted to Executive Director, effective immediately…
Year: 2024
Launched in partnership with Arizona State Parks, the Arizona Adventure promotion is a fusion of gaming excitement and outdoor exploration. Centered around a new scratch-off ticket,…
A brand’s heritage is a powerful tool in marketing. Honed correctly, it adds a layer of depth and authenticity to all its products. Consumers perceive a…
Holiday scratchers promise all the magic of a snow globe. Every price point, playstyle, color and product enhancement in a holiday instant game portfolio is strategically…
The Dunning-Kruger effect posits that individuals with limited knowledge on a subject tend to overestimate their understanding. Ironically, the more a person learns, the more their…
Scientific Games celebrated highly advanced new instant scratch game production technology with a ribbon cutting at the company’s metro Atlanta global headquarters. The new high-definition technology, which…
Now that true omnichannel lottery games have become a reality, the industry is learning that the same games available both online and in-store can reach a…
“Make Time to Scratch Away!” by the Illinois Lottery, shared on Mar 20, 2024 Indulge in a moment of excitement with the Illinois Lottery’s invitation to…
NeoGames, a technology-driven provider of end-to-end iGaming and iLottery solutions, has made a key appointment to the leadership team of its iLottery business unit with Christopher…
March April 2024 Issue – Event Strategies