What Is Influencer Marketing: A Strategic Guide for Lotteries x Creators Download Presentation Emily Parker, Head of Social Media, California Lottery, detailed California’s decade-long evolution in…
Month: May 2025
Zozobra Case Study: Goodbye Glooms, Hello Fun! Download Presentation Carolyn Cabell, Chief Operating Officer, New Mexico Lottery Authority, presented a case study on the launch of…
Amplifying the Winner Experience Download Presentation Jennifer Born, Director, Public Relations, and Riker Heaney, Claims Manager, Illinois Department of the Lottery, shared how their departments joined…
Shaq Scratch & Throw: Chasing New Relevance in Jersey Download Presentation Vince Smart, Senior Director of Marketing, Northstar New Jersey Lottery Group, recapped two recent initiatives…
Good Fun, Great Rewards: Florida Lottery’s Marketing Evolution Download Presentation Everett Williams, Director of Advertising and Marketing, and Janelle Kirkland, Digital Marketing Manager, Florida Lottery, shared…
Join the Million Dollar Club Download Presentation David McLaughlin, Chief Sales Officer, Missouri Lottery, shared the origin and success of Missouri’s Million Dollar Club (MDC), a…
Planning for the Holidays: Analyzing Buying Habits of Lottery Players During the Festive Season Download Presentation Mary Cimaglio, Senior Instant Games Manager, Arizona Lottery, shared a…
Sports Sponsorship: Engaging Every Fan Through Innovative Technology! Download Presentation Dustin Hickman, Senior Sports Marketing Representative, North Carolina Education Lottery, shared how the NCEL leveraged its…
Cash Pop Doubler Promotion Download Presentation Scott Warner, Product Manager, South Carolina Education Lottery, shared how South Carolina successfully revived interest in their RNG draw game…
Keno Payouts & Bruins Partnership Download Presentation Mark William Bracken, Executive Director, and Kristen Chaput, Product Manager, Massachusetts Lottery, outlined how the state’s three-decade evolution of…