Stephen Ortiz, Director of Sales and Marketing, Kansas Lottery In the last calendar year, we introduced the Double Play add-on feature to Powerball. To support the launch, we…
Day: April 20, 2026
Christopher Pate, Draw Games Product Manager, Michigan Lottery In January 2025, the Michigan Lottery implemented several strategic changes to the Club Keno add-on portfolio to improve…
Tim Karalexis, Manager, Product and Promotional Development Draw Games, Massachusetts State Lottery In 2025, the Massachusetts State Lottery expanded Mass Cash by adding a second daily…
Ammie Smith, Chief of Product, SC Education Lottery From October through December of last year, we introduced Cash Pop Bonus, aligning with the same promotional window…
Monica Bischoff, Product Manager, Kentucky Lottery We’re researching Fast Play enhancements for late 2026. These enhancements include adding a second progressive jackpot, extending our current progressive…
Hayley Ross, Game Portfolio Manager, Florida Lottery In April of 2025, we enhanced our GROUPER® Sampler offering. The rollout was supported by a comprehensive marketing strategy…
Marisa Zimmerman, Chief Revenue Officer, Allwyn North America for the Illinois Lottery HotWins is the exciting new game from the Illinois Lottery, designed to transform lottery…
Brittany D’Haenens, Senior Director of Marketing, Hoosier Lottery We introduced a multi-channel marketing campaign to support the launch of Millionaire For Life™ centered around the tagline,…
The New York Lottery’s NYL+ loyalty program runs its Mets Swing 4 the Fences promotion, with Fan of the Game prizes and a $40,000 season grand prize.