Susan Singley, Director of Advertising, North Carolina Education Lottery In October of 2025, the NCEL added Double Play to our Powerball game. To promote the new…
Year: 2026
Anne Charpentier, Marketing & Sales Director, Montana Lottery The Millionaire For Life (MFL) launch will be supported by a digital advertising campaign centered on emphasizing the…
James A. Carey, Jr., Executive Director, New Jersey Lottery As we continue to innovate and expand our offerings, we remain committed to engaging our players through…
Thomas Ackerman, Marketing Director, Ohio Lottery For the Millionaire for Life game, the Ohio Lottery implemented pre-launch marketing support that includes a custom landing page, countdown…
Andrea Valdez, Digital Marketing Supervisor, Oregon Lottery For the NFL X’s and O’s game, we are planning a digital-social campaign to reach target audiences in Oregon.…
Abby Morgan, Director of Marketing & Product Development, Oklahoma Lottery In preparation for the launch of Millionaire for Life, we implemented a comprehensive, multi-channel marketing program designed…
Stephen Ortiz, Director of Sales and Marketing, Kansas Lottery In the last calendar year, we introduced the Double Play add-on feature to Powerball. To support the launch, we…
Christopher Pate, Draw Games Product Manager, Michigan Lottery In January 2025, the Michigan Lottery implemented several strategic changes to the Club Keno add-on portfolio to improve…
Tim Karalexis, Manager, Product and Promotional Development Draw Games, Massachusetts State Lottery In 2025, the Massachusetts State Lottery expanded Mass Cash by adding a second daily…
Ammie Smith, Chief of Product, SC Education Lottery From October through December of last year, we introduced Cash Pop Bonus, aligning with the same promotional window…