iLottery Digital Ecosystem
Allan Altholz, Draw & Digital Games Product Manager, North Carolina Education Lottery
Allan Altholz, Draw & Digital Games Product Manager at North Carolina Education Lottery, presents an insightful overview of the iLottery Digital Ecosystem, emphasizing the convenience and security of playing lottery games online and highlighting features like draw-based games, subscriptions, and digital instances. Altholz also stresses the importance of personalized marketing based on player data and the evolution of play mechanics in digital instant games. With impressive growth in bets and unique players, the iLottery program demonstrates promising potential for future expansion and engagement.