Focus on the Player: NCEL’s New Claim Center Creates Memorable Winning Experience
Terri Rose, Deputy Executive Director, Brand Management & Communications, North Carolina Education Lottery
Terri Rose, Deputy Executive Director, Brand Management & Communications from the North Carolina Education Lottery outlines the revamp of their claim center to prioritize player experience. Through thorough analysis and collaboration, they redesigned the space for warmth, flexibility, and clear prize-claiming guidance. Highlights include a dedicated winners’ room, innovative furniture arrangements, and personalized photo backdrop options, all aimed at enhancing the celebratory atmosphere. This comprehensive transformation reflects a commitment to providing players with a memorable and rewarding experience.