SOCIAL MEDIA IMPROVEMENTS: An Engaging Story
Gary Kohn, Senior Marketing and Communications Specialist, Wisconsin Lottery, shared the yearlong strategy to boost engagement across the lottery’s social media platforms. “We moved forward with a plan to elevate our social media engagement, and at the same time, try to maintain that follower growth, which was really important to us,” Kohn said. The team revised its posting schedule, introduced new interactive formats like the “Moola Minute,” and ramped up digital networking with Wisconsin media. The revised strategy helped the Lottery maintain steady follower growth while increasing overall engagement by 144%.