Cash Pop Doubler Promotion
Scott Warner, Product Manager, South Carolina Education Lottery, shared how South Carolina successfully revived interest in their RNG draw game with a Cash Pop Doubler promotion. “Our hope was that we could inject some life into [the game] and carry momentum into the next quarter—we were definitely able to do that,” Warner explained.
Timed strategically for Q2 to counteract seasonal slumps, the promotion doubled prizes on every 15th qualifying ticket. As a result, sales rose 11% year-over-year, and margins increased 8%, with elevated player behavior sustaining through Q3.