Author: Byron LaFleur

Bret Toyne, Executive Director, MUSL Gregg Mineo, Director, Maine Lottery Gary Grief, Executive Director, Texas Lottery Fiscal 2016 will go down in the books as “The…

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Tracey Cohen, Interim Executive Director, DC Lottery David Barden, CEO, New Mexico Lottery Authority The instant (scratcher) portfolio of games continues to be a bright spot…

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Veronica Varhaug, Manager, Lottery Marketing Communications, BCLC Lotto Express 2 is a BCLC proprietary software solution that allows players the opportunity to purchase lottery in-lane at…

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Vernon Kirk, Director, Delaware Lottery Gerald Aubin, Director, Rhode Island Lottery Norm Lingle, Executive Director, South Dakota Lottery John Myers, Acting Director, West Virginia Lottery VLTs…

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Ned Shugrue, Business Development Mgr., Olson 1to1 We all want loyal players, those who play and celebrate the lottery often, and share their experiences with others.…

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Jaime Clausen, Media Director, LatinWorks Consumer media habits have dramatically shifted over the past several years, providing many opportunities as well as challenges for marketers. Mobile…

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Kristen Knape, Strategic Planning Director, David&Goliath; Chris Kwak, Strategist, David&Goliath Intrigued by the core values of millennials, the California Lottery used a unique cocreation research methodology…

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John Gorman, Marketing Director, DC Lottery The DC Lottery looks to its own backyard for inspiration when developing new scratch tickets. Concepts like The Racing Presidents,…

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