Scientific Games is significantly expanding its lottery instant “scratch” game innovation and production capabilities with the addition of advanced manufacturing technology in both North America and Europe. “With the global instant product market surpassing $90 billion in retail sales in 2019—$50 billion+ in the U.S. alone—we have identified significant growth opportunities, and we are advancing [...]
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So far Byron LaFleur has created 1943 blog entries.
Just over a year has passed since the U.S. Supreme Court overturned PASPA and gave States the autonomy to legalise and regulate sports betting within their boundaries. The period since has been characterized by an obsession with “speed-to-market”—both in the State legislatures (as illustrated by the abandonment of a competitive procurement process in D.C.) and [...]
Camelot Lottery Solutions has a legacy of serving its lottery customers. When the firm changed its name from Camelot Global in 2019, it asserted to the industry exactly what its focus is. “Camelot reflects our 20+ years of industry experience—we added lottery to our company name because we’re 100% focused on the lottery industry. We [...]
The ITVM has historically served as a tool to easily and quickly expand the instant lottery sales channels and reach players in high traffic locations within premises where space is limited. However, since their original inception, ITVMs have seen limited innovation due to the combination of challenges and opportunities that the retail, the vending and [...]
The North Carolina Education Lottery (NCEL) will be the first U.S. lottery to launch Alchemy3’s new MGM Resorts license as a lottery product. Sales launch on June 4, 2019. “It’s Vegas like Vegas has never been done before in the lottery category” said Alchemy3 President Jeff Schweig. “The program builds on the theme of ‘Vegas [...]
Consumers are encountering more and more digital connectivity in their daily lives, from cashless payments and data-driven personalization to the use of voice-enabled services and smart home assistants. Along with familiarity comes the expectation that businesses of all kinds provide an ideal, digitally-connected experience that serves their needs like never before. To assist lotteries in [...]
As digital instant win games continue to take center stage for online lotteries, La Fleur’s finds out how IWG is evolving the game mechanics to keep players engaged and drive further revenues for good causes. For those considering a full suite of iLottery products, there are many lessons to be learned from North American lotteries [...]
The $10 instant game price point has experienced a meteoric rise in the last decade, with retail sales more than doubling (130% growth) from 2008 to 2018. While percentages often tell a great story, even more powerful in this case are the sheer dollar figures. The $10 instant game category grew from $5.4 billion in [...]
Love Erland? We do too. That is why he is speaking at the iLottery eConference, a 3 hour webinar event, which airs next week on Friday, June 14th. Registration is free for lotteries. Topics will cover: starting an iLottery platform; iLottery’s affect on retail; player psychology; innovation; and more! Norsk Tipping has experienced double-digit growth for [...]
On April 28, Texas Lottery introduced FIREBALL, a new add-on feature for its Pick 3 and Daily 4 games. FIREBALL replaced the Sum It Up! Feature. “We are excited to refresh Pick 3 and Daily 4 with the launch of the FIREBALL add-on feature,” said Texas Lottery Executive Director Gary Grief. “FIREBALL will give our [...]