The Pennsylvania Lottery is cross promoting its instant, Fast Play and iLottery products through three tie-in licensed brands. THE WIZARD OF OZ™, Grumpy Cat® and Gold Fish®. THE WIZARD OF OZ, Gold Fish and Grumpy Cat are licensed brands available to the Pennsylvania Lottery through its supplier Scientific Games. Scientific Games was also able to [...]
North American lottery marketers were surveyed on what instant ticket concept had the biggest impact on their lottery’s instant sales in fiscal 2019. They were also asked to predict what will be the big scratcher idea to push their lottery organization’s instant sales in fiscal 2020. Results follow below: “There were several drivers to our [...]
The New York Lottery (NYL) launched its Gold Bar 7® Extended Play Game on April 30, 2019. The Extended Play Series (pulsed Double Diamonds®, Triple Stars®, Red Hot 777®) launched six weeks later. The Extended Play mobile app is designed to align new features with the pulses. “Gold Bar 7s® is our third foray into [...]
The 2019 Lottery Week (July 15-20, 2019) evolved from an idea implemented with great success by the Massachusetts Lottery last year. Declaring July 17, 2018, as National Lottery Day, Massachusetts Lottery offered consumers and retailers a special day of lottery promotions and celebrated the provision of billions of dollars in local aid since the Massachusetts [...]
Seven Pennsylvania casinos filed a lawsuit in August 2018 that the state lottery’s iLottery games mimic slot machines in violation of the state’s gaming law. In July, the Pennsylvania Commonwealth Court denied their request for a preliminary injunction to stop the Pennsylvania Lottery from selling its iLottery products. The casinos’ lawsuit still needs to be [...]
IGT Proven brands such as Wheel of Fortune®, The Voice®, and IGT’s wholly-owned slot titles deliver appealing, relevant, and innovative play experiences. Instantly recognizable ticket art—often paired with money-can’t buy, second-chance experiences and added entertainment via play-for-fun games or interactive reveals—make the brands an easy choice for lotteries and players. Wheel of Fortune®: 15 [...]
The razzle-dazzle and runaway popularity of three classic TV game shows have tuned in a growing audience of lottery players. THE PRICE IS RIGHT®, FAMILY FEUD® and PRESS YOUR LUCK®—brands that became a familiar staple of American television over the decades—have also grown into an entertaining addition to instant game portfolios. After creating and launching [...]
Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice second-chance promotion traded a non-winning instant ticket for a six-day money-can’t-buy experience themed around the blockbuster television show. “The Voice Experience” kicked off on May 17 in Las Vegas, where lottery [...]
The universally recognized JAMES BOND 007 brand is launching in September 2019 as Scientific Games’ next blockbuster multi-state linked instant game and winners’ experience. Always inspired by innovating once-in-a-lifetime experiences, the company just wrapped the final BILLION DOLLAR CHALLENGE® event in Las Vegas for the WILLY WONKA GOLDEN TICKET™ linked instant game, which offered players [...]
As lotteries across America search for new ways to grow, big box retailers are a challenging and almost uncharted territory, with their enormous traffic flow and high per-store sales. Costco has been, until now, one of those largely untapped retail opportunities. In 2018, the Arizona Lottery defied the odds by bringing a strong value proposition [...]