About Byron LaFleur

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So far Byron LaFleur has created 2006 blog entries.
10 08, 2019

PA’s Cross Play Promotions


The Pennsylvania Lottery is cross promoting its instant, Fast Play and iLottery products through three tie-in licensed brands. THE WIZARD OF OZ™, Grumpy Cat® and Gold Fish®. THE WIZARD OF OZ, Gold Fish and Grumpy Cat are licensed brands available to the Pennsylvania Lottery through its supplier Scientific Games. Scientific Games was also able to [...]

PA’s Cross Play Promotions2019-08-05T11:25:35-04:00
10 08, 2019

Fiscal Instant Game Roundup


North American lottery marketers were surveyed on what instant ticket concept had the biggest impact on their lottery’s instant sales in fiscal 2019. They were also asked to predict what will be the big scratcher idea to push their lottery organization’s instant sales in fiscal 2020. Results follow below: “There were several drivers to our [...]

Fiscal Instant Game Roundup2019-08-05T11:24:50-04:00
10 08, 2019

NYL’s Extended Play Games App


The New York Lottery (NYL) launched its Gold Bar 7® Extended Play Game on April 30, 2019. The Extended Play Series (pulsed Double Diamonds®, Triple Stars®, Red Hot 777®) launched six weeks later. The Extended Play mobile app is designed to align new features with the pulses. “Gold Bar 7s® is our third foray into [...]

NYL’s Extended Play Games App2019-08-05T11:24:57-04:00
10 08, 2019

National Lottery Week


The 2019 Lottery Week (July 15-20, 2019) evolved from an idea implemented with great success by the Massachusetts Lottery last year. Declaring July 17, 2018, as National Lottery Day, Massachusetts Lottery offered consumers and retailers a special day of lottery promotions and celebrated the provision of billions of dollars in local aid since the Massachusetts [...]

National Lottery Week2019-08-05T11:25:09-04:00
10 08, 2019

PA Casinos’ Lawsuit


Seven Pennsylvania casinos filed a lawsuit in August 2018 that the state lottery’s iLottery games mimic slot machines in violation of the state’s gaming law. In July, the Pennsylvania Commonwealth Court denied their request for a preliminary injunction to stop the Pennsylvania Lottery from selling its iLottery products. The casinos’ lawsuit still needs to be [...]

PA Casinos’ Lawsuit2019-08-05T11:25:30-04:00
10 08, 2019

Report: Top Licensed Brands


IGT Proven brands such as Wheel of Fortune®, The Voice®, and IGT’s wholly-owned slot titles deliver appealing, relevant, and innovative play experiences. Instantly recognizable ticket art—often paired with money-can’t buy, second-chance experiences and added entertainment via play-for-fun games or interactive reveals—make the brands an easy choice for lotteries and players. Wheel of Fortune®: 15 [...]

Report: Top Licensed Brands2019-08-13T10:44:44-04:00
10 08, 2019

Iconic TV Game Show Sets Stage For Player Fun


The razzle-dazzle and runaway popularity of three classic TV game shows have tuned in a growing audience of lottery players. THE PRICE IS RIGHT®, FAMILY FEUD® and PRESS YOUR LUCK®—brands that became a familiar staple of American television over the decades—have also grown into an entertaining addition to instant game portfolios. After creating and launching [...]

Iconic TV Game Show Sets Stage For Player Fun2019-08-05T11:23:47-04:00
10 08, 2019

IGT: “The Voice® Experience” Delivers Chair-Spinning Fun


Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice second-chance promotion traded a non-winning instant ticket for a six-day money-can’t-buy experience themed around the blockbuster television show. “The Voice Experience” kicked off on May 17 in Las Vegas, where lottery [...]

IGT: “The Voice® Experience” Delivers Chair-Spinning Fun2019-08-05T11:23:55-04:00
10 08, 2019

James Bond 007™ and the James Bond Lottery Challenge


The universally recognized JAMES BOND 007 brand is launching in September 2019 as Scientific Games’ next blockbuster multi-state linked instant game and winners’ experience. Always inspired by innovating once-in-a-lifetime experiences, the company just wrapped the final BILLION DOLLAR CHALLENGE® event in Las Vegas for the WILLY WONKA GOLDEN TICKET™ linked instant game, which offered players [...]

James Bond 007™ and the James Bond Lottery Challenge2019-08-05T11:24:02-04:00
10 08, 2019

The Perfect Bundle: How a lottery found a way to start selling in Costco


As lotteries across America search for new ways to grow, big box retailers are a challenging and almost uncharted territory, with their enormous traffic flow and high per-store sales. Costco has been, until now, one of those largely untapped retail opportunities. In 2018, the Arizona Lottery defied the odds by bringing a strong value proposition [...]

The Perfect Bundle: How a lottery found a way to start selling in Costco2019-08-05T10:46:11-04:00