https://lafleurs.com/addendum-i-for-rfi-kl-22-009-major-lottery-solutions/
Author: Byron LaFleur
In the past, I’ve written many festive articles in this issue, including “Death of Small Lotto” and “Dopamine: Are Video Games Hijacking Our Potential Players?” (end…
In September 2021, the California Lottery launched a major new brand initiative that repositions the Scratchers® product line. It’s designed to increase the appeal of Scratchers games and frequency of…
My Lottery Dream Home is one of HGTV’s most popular programs. It highlights lottery winners as they purchase a home after claiming their cash winnings. It…
The successful launch of Powerball’s third weekly drawing also highlighted player enthusiasm for add-ons like Double Play. The launch in August of a third weekly Powerball…
We are prepared to offer the products of the future today because if we don’t, these audiences will rapidly turn their attention elsewhere. After years working…
Even more new digital games and cross-over experiences for players. “Sweet!” Like all lotteries, the Kentucky Lottery Corporation (KLC) had to pivot and adapt during the…
The pandemic stopped travel, events, and everything else that did not include streaming television from home. With lottery winners and industry colleagues relying on events, Scientific…
eInstant game sales climbed dramatically for U.S. lotteries in fiscal 2021. Eight U.S. lotteries (DC, Georgia, Kentucky, Michigan, New Hampshire, Pennsylvania, Rhode Island and Virginia) sold…
The Florida Lottery’s holiday Scratch-Offs will include the once-in-a-lifetime Hawaii giveaway. “To celebrate, we’re sending our elves and Santa himself to the beach to hang 10!…