By Byron La Fleur On January 14, 2019, the $86 billion U.S. lottery industry received shocking news. The Office of the Legal Counsel (OLC) for the Department of Justice (DOJ) reversed its 2011 opinion that made various forms of gambling legal, including betting on the internet. And it’s all because of commas. Or rather, [...]
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La Fleur’s 2018 LotTECH Connect was held December 4-7, 2018 at the AT&T Hotel & Conference Center on the University of Texas-Austin campus. The theme was “Charting the Player Experience.” The Texas Lottery is the co-host of La Fleur’s 2018 LotTECH Connect. The Gold Sponsors were Camelot Global, IGT, INTRALOT, National CineMedia (NCM), NeoPollard [...]
Written by Bill Demakakos, INTRALOT Group Director Evolution is unstoppable and new technologies emerge all the time. The way and intensity in which these technologies shall be adopted highly depends on distinct consumer needs and habits. The more the expansion and progress of technology applications, the more challenging it is for companies to reach consumers [...]
A lchemy3 and Royal Caribbean International have announced a partnership to introduce the first worldwide lottery promotion—$1,000,000 Voyage. The event provides lotteries across the world with the opportunity to join and award an amazing adventure on the newest, largest and most state-of-the art ship in the world—Royal Caribbean’s Symphony of the Seas. “We know that [...]
As an established provider of instant win games to the Lottery sector, we asked IWG how innovation will drive the sector to the next level. The instant win vertical has firmly positioned itself as a viable and profitable product for North American Lotteries, as the likes of the Atlantic Lottery Corporation, Michigan Lottery and Pennsylvania [...]
How are shifting consumer expectations influencing the lives and habits of lottery players? For the second year in a row, IGT joined forces with the global consumer analytics and trends agency Foresight Factory to identify consumer trends that are likely to have particular relevance for lotteries today and in the near future. IGT’s Special Report, [...]
Kidding! Just one of the many, more than funny GRUMPY CAT® memes that are now part of a line of licensed instant games for lotteries in the U.S. and Canada from Scientific Games. No, really. How in this day and age does a cat with a seriously grumpy face become an overnight sensation that appeals [...]
Don’t worry, even if they’re having an awful day, a GRUMPY CAT® instant game can bring a smile to anyone’s face—lottery player or not. It’s undeniable. Just ask Scientific Games EVP & General Manager of Licensing Kyle Rogers. He first met GRUMPY CAT—yes, there is a real live GRUMPY CAT—a few years ago at an [...]
There were four BakeOff case studies presented at the interactive workshop on Thursday, December 6. ALC’s LeBlanc Steeves examined Dynamic Pricing. “From craft brew pubs to Ubers to airlines to concert tickets, the price fluctuates based on their value in the moment,” she said. “Prices rise and drop in reaction to customer demand… or is [...]
Virginia Lottery launched its $5 scratcher, called WIN A SPIN, in September. Since “The Big Spin” is trademarked, the lottery needed a “different spin” on the product name. The product’s debut occurred at the 2018 Virginia State Fair. Weekly sales averaged $1.3 million in the first 12 weeks; the ticket indexed at 142%. “WIN A [...]