No time to read? Then just listen on SoundCloud! By Byron La Fleur Any customer who walks into a convenience store is quickly overwhelmed by the sight of thousands of different brands. But marketing to the customer doesn’t stop there. A tune plays in the background. The smell of hot dogs [...]
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So far Byron LaFleur has created 1621 blog entries.
K ansas Lottery Executive Director Terry Presta probably owned a miniature train set when he was little because he loves to use them for an analogy—that is, the history of how America built its coast-to-coast railway system in the 19th century. Right now the North American lottery industry is laying the tracks to build the [...]
North American lottery marketers were surveyed on what they predicted would be the big scratcher idea to push their instant sales in fiscal 2019. The roundup follows below: “We are launching our first-ever $50 price point in October 2018. This game, called Classic Celebration, combines seven traditional $10 format games into one package, delivering $70 [...]
Fiscal 2018 represented the “comeback year” for the U.S. lottery industry. National unaudited U.S. lottery sales jumped 7% to $77.7 billion in fiscal 2018 from $72.5 billion in fiscal 2017, according to La Fleur’s Magazine. This represents 0.4% of the 2018 Real Gross Domestic Product (GDP). Lottery sales cover the period ending June 30. Fiscal [...]
Convergence is a term that some in the industry began talking about five years ago. Today, the term is overused but it shouldn’t be undervalued. In the new world order of legalizing gaming, it is a reality in many markets. Scientific Games took big steps with a series of strategic acquisitions: WMS (2013), Bally (2014) [...]
Keith Cash, Vice President & General Manager, IGT Instant Ticket Printing & Services, spoke with La Fleur’s on the company’s mission to support lotteries in growing the $87.5 billion global instant business. The interview spanned a wide range of topics on how IGT works with instants customers to deliver value—including new 2019 initiatives for linked [...]
In 2012, Alchemy3 partnered with the D.C. Lottery to roll out its inaugural Collect ‘N Win rewards program. The idea was simple: Use an app to allow lottery players to connect with the lottery for a chance to win second-chance prizes. Today the platform has evolved into A360 Rewards. “The genesis was Collect ‘N Win,” [...]
Jason Lisiecki, Vice President of North America at IWG, highlights why lotteries must evolve to stay ahead of the competition and grow their business. It’s no secret there have been many disruptors to how we shop for every day goods. How many of us shop for groceries online, or have subscribed to a service that [...]
New Intelligent Ecosystem Will Unlock Tremendous Opportunities In The U.S. Market INTRALOT has completed 15 years of dynamic presence in the U.S. market, enjoying lasting partnerships with state lotteries and delivering value and revenues for good causes in 15 states through the years. In the past year, INTRALOT has secured several long-term contract renewals and [...]
CPG Sponsored Tickets Will Attract New Players & Create Loyalty With Existing Players Art Kiuttu, SVP Lottery & Gaming Solutions at Lazlo326, has worked in the lottery industry for over three decades. He has never seen a solution like Lazlo 326 that bridges the gap between lottery, retail and player and integrates consumer package goods [...]