About Byron LaFleur

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So far Byron LaFleur has created 2049 blog entries.
18 09, 2019

Sports betting app is weeks away

2019-09-18T10:23:00-04:00

SALEM, Oregon – The Oregon Lottery is poised to launch a new professional sports betting mobile app. The app, Scoreboard, requires users to be in Oregon, be over the age of 21 and sets limits on how often you can increase your gambling limit. Matt Shelby with the Oregon Lottery said they expect $350 million [...]

Sports betting app is weeks away2019-09-18T10:23:00-04:00
16 09, 2019

Sports & Lottery: A Perfect Fit White Paper

2019-09-16T12:05:32-04:00

Click here to download the white paper now for better readability! Advance pages using the up and down arrows on the pdf toolbar below. It is the same age old questions that challenge every business. How do we generate a bigger audience? How do we reach a more [...]

Sports & Lottery: A Perfect Fit White Paper2019-09-16T12:05:32-04:00
12 09, 2019

EquiLottery Games Partners with Major League Baseball

2019-09-12T15:29:07-04:00

Louisville, KY – September 10, 2019 – EquiLottery Games®, North America’s live sports lottery game developer, today announced an agreement with Major League Baseball (MLB) that will see EquiLottery launch a new officially-licensed lottery draw game titled Baseball Bucks™. Under this multi-year agreement, Baseball Bucks will feature the official brand marks of MLB and the [...]

EquiLottery Games Partners with Major League Baseball2019-09-12T15:29:07-04:00
9 09, 2019

FY20 Family of Games Strategy

2019-09-10T08:10:04-04:00

North American lottery marketers were surveyed on how they will tweak their marketing for family of games (FOGs) for scratchers in fiscal 2020 to keep them relevant with players. Lottery product managers discussed multiple approaches, including adding and eliminating price points in a family, creating new brand and digital advertising programs and adding a [...]

FY20 Family of Games Strategy2019-09-10T08:10:04-04:00
9 09, 2019

Alchemy3’s Collect ‘N Win Loyalty Is Popular with Players

2019-09-10T09:06:58-04:00

Alchemy3’s proprietary loyalty program, also referred to as Collect ‘N Win (CNW), is designed to encourage lottery purchase and play with tangible player rewards. Over the course of five years, Alchemy3 has worked with multiple lotteries to execute second-chance promotions that range from eight-week projects to two-year programs. The flexibility of CNW allows it to [...]

Alchemy3’s Collect ‘N Win Loyalty Is Popular with Players2019-09-10T09:06:58-04:00
9 09, 2019

INTRALOT Presenting Its Sports Betting Solution As Part Of The Lottery Environment

2019-09-10T09:07:22-04:00

The future of gaming is not just Lottery or Sports Betting it is a combination of BOTH. It is how a successful Lottery embrace and adapt Sports Betting in its existing portfolio and turn this into a great success. INTRALOT has the experience and the know-how of Sports Betting to Lotteries for many years. INTRALOT [...]

INTRALOT Presenting Its Sports Betting Solution As Part Of The Lottery Environment2019-09-10T09:07:22-04:00
9 09, 2019

Scientific Games Executive Profile: Patrick McHugh

2019-09-10T09:09:14-04:00

Twenty five-year industry veteran sees bright future for global lotteries On the minds of many lotteries is the sustainability of the industry. There are great opportunities and risks moving forward. Scientific Games continues to innovate and invest in the core business to help the industry grow responsibly, bolster its strengths and defend itself against potential [...]

Scientific Games Executive Profile: Patrick McHugh2019-09-10T09:09:14-04:00