Four Critical Capabilities Needed to Win in Today’s Evolving Entertainment Landscape The U.S. lottery industry is entering a new era. As player expectations evolve and digital…
Author: Byron LaFleur
May June 2026 Issue – The New Retail Playbook
Facebook LinkedIn X Download the Full White Paper Now Retail’s Revenue Engine: A Whole New Look at SCiQ
Facebook Twitter LinkedIn Mini Draw Game Roundup: Florida Lottery Mini 1 Min Read Hayley Ross, Game Portfolio Manager, Florida Lottery In April of 2025, we enhanced…
James A. Carey, Jr., Executive Director, New Jersey Lottery As we continue to innovate and expand our offerings, we remain committed to engaging our players through…
Thomas Ackerman, Marketing Director, Ohio Lottery For the Millionaire for Life game, the Ohio Lottery implemented pre-launch marketing support that includes a custom landing page, countdown…
Andrea Valdez, Digital Marketing Supervisor, Oregon Lottery For the NFL X’s and O’s game, we are planning a digital-social campaign to reach target audiences in Oregon.…
Abby Morgan, Director of Marketing & Product Development, Oklahoma Lottery In preparation for the launch of Millionaire for Life, we implemented a comprehensive, multi-channel marketing program designed…
Ammie Smith, Chief of Product, SC Education Lottery From October through December of last year, we introduced Cash Pop Bonus, aligning with the same promotional window…
March April 2026 Issue – Millionaire For Life