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Author: Byron LaFleur
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The Missouri Lottery will be running a summer-long Second Chance of a Lifetime: Out-of-the-Way Getaway promotion. “With our ad budget drastically cut once again this year,…
Throughout fiscal 2022, the Illinois Lottery built new creative platforms to support both its Instants and Draw portfolios. “We will support the lottery’s May and August…
The California Lottery will be launching a mix of themes across several games to reach more types of players during the summer. “The California Lottery remains…
Digital platform upgrade unlocks new potential It’s a win-win for the Georgia Lottery Corporation (GLC) and its players with the new upgrade of IGT’s iLottery platform…
Western Canada Lottery Corp. (WCLC) launched a $100 instant ticket, appropriately titled ULTIMATE, on May 30. It features a 70% payout. “Luxury theme with the best…
The Minnesota Lottery will be selling a “mod-style” ticket called Summer Riches. “This ticket was designed by our ad agency and has three beautiful scenes that…
Hoosier Lottery launched its first dual Fast Play and Scratch-off campaign on June 7. The summer 2022 campaign features the Alchemy3-licensed SKEE-BALL brand. “Creative support will…
The Oregon Lottery launched its “Celebrating 100 years of Oregon State Parks” Scratch-It on April 13. “It’s a $5 ticket with a $50,000 top prize. It…