SALEM, Oregon – The Oregon Lottery is poised to launch a new professional sports betting mobile app. The app, Scoreboard, requires users to be in Oregon, be over the age of 21 and sets limits on how often you can increase your gambling limit. Matt Shelby with the Oregon Lottery said they expect $350 million [...]
Virginia Lottery director Kevin Hall has raised concerns of unregulated gaming machines at bars and convenience stores could hurt lottery sales. Estimated loss of sales could reach as high as $140 million.
Click here to download the white paper now for better readability! Advance pages using the up and down arrows on the pdf toolbar below. It is the same age old questions that challenge every business. How do we generate a bigger audience? How do we reach a more [...]
Louisville, KY – September 10, 2019 – EquiLottery Games®, North America’s live sports lottery game developer, today announced an agreement with Major League Baseball (MLB) that will see EquiLottery launch a new officially-licensed lottery draw game titled Baseball Bucks™. Under this multi-year agreement, Baseball Bucks will feature the official brand marks of MLB and the [...]
Watch the latest National Lottery advert.
North American lottery marketers were surveyed on how they will tweak their marketing for family of games (FOGs) for scratchers in fiscal 2020 to keep them relevant with players. Lottery product managers discussed multiple approaches, including adding and eliminating price points in a family, creating new brand and digital advertising programs and adding a [...]
Alchemy3’s proprietary loyalty program, also referred to as Collect ‘N Win (CNW), is designed to encourage lottery purchase and play with tangible player rewards. Over the course of five years, Alchemy3 has worked with multiple lotteries to execute second-chance promotions that range from eight-week projects to two-year programs. The flexibility of CNW allows it to [...]
The future of gaming is not just Lottery or Sports Betting it is a combination of BOTH. It is how a successful Lottery embrace and adapt Sports Betting in its existing portfolio and turn this into a great success. INTRALOT has the experience and the know-how of Sports Betting to Lotteries for many years. INTRALOT [...]
Twenty five-year industry veteran sees bright future for global lotteries On the minds of many lotteries is the sustainability of the industry. There are great opportunities and risks moving forward. Scientific Games continues to innovate and invest in the core business to help the industry grow responsibly, bolster its strengths and defend itself against potential [...]