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So far Byron LaFleur has created 2123 blog entries.
15 11, 2019

Scientific Games and Nederlandse Loterij Expand Partnership

2019-11-15T12:40:49-05:00

Scientific Games and Nederlandse Loterij expanded their partnership to bring the Dutch Lottery’s players a full digital sports betting solution. The expanded sports partnership will advance sports offering with the launch of OpenSports, Scientific Games’ end-to-end sports betting solution. OpenSports will be accessible to Dutch bettors across mobile and desktop. Building upon the foundation of [...]

Scientific Games and Nederlandse Loterij Expand Partnership2019-11-15T12:40:49-05:00
15 11, 2019

Scientific Games: A Sneak Peek at Sparkling Seasons Ahead

2019-11-15T12:39:58-05:00

The North American State & Provincial Lotteries (NASPL) annual conference is always an experience. From the glowing new lottery retail technology, to the powerful analytics that inform high-performing portfolios, to instant game innovations, the energy on the exhibit floor is at full tilt. One of the innovations that shined brightest this year was Sparkle® Select, [...]

Scientific Games: A Sneak Peek at Sparkling Seasons Ahead2019-11-15T12:39:58-05:00
15 11, 2019

U.S. Lotteries Co-Market Seasonal Halloween & Holiday Scratchers

2019-11-15T12:36:10-05:00

The New Mexico Lottery launched its holiday games in October, beginning with a “Happy Hall-o-days” ad campaign on October 1. “We can either promote Christmas at Halloween and annoy our players or acknowledge that we’re trumping Halloween and make fun of ourselves by saying, ‘yeah, we know it’s not even Halloween yet, and we’re kind-of, [...]

U.S. Lotteries Co-Market Seasonal Halloween & Holiday Scratchers2019-11-15T12:36:10-05:00
15 11, 2019

Take A Ticket’s Take On Mass Customization For Lottery Clients

2019-11-15T12:33:03-05:00

Major retailers and North American lotteries are moving closer than ever before. This is creating some challenges to both the lotteries and large chains. Instant ticket dispenser manufacturer Take-A-Ticket is fostering that transition with their version of mass customization. “At Take-A-Ticket, we specialize in  listening to those needs and addressing them with a customized solution,” [...]

Take A Ticket’s Take On Mass Customization For Lottery Clients2019-11-15T12:33:03-05:00
15 11, 2019

eInstant Game Trends

2019-11-15T12:30:30-05:00

E-instant game sales climbed for U.S. lotteries in fiscal 2019. Five U.S. lotteries (Georgia, Kentucky, Michigan, New Hampshire and Pennsylvania) sold eInstant games. In Europe, multiple lottery organizations have been selling eInstant games for over a decade. For example, the U.K. National Lottery has been selling eInstants since February 2003. Combined instant and draw-based game [...]

eInstant Game Trends2019-11-15T12:30:30-05:00
15 11, 2019

UK Lottery: The Magic Number

2019-11-15T10:44:10-05:00

The U.K. National Lottery marks its 25th birthday with a campaign that celebrates the magic of the nation’s numbers. 15 Oscar-winning films, 20 species being saved from extinction and 8,000 sports centres funded are some of the “magic numbers” brought to life in adam&eveDDB’s new campaign for Camelot to mark the 25th anniversary of The [...]

UK Lottery: The Magic Number2019-11-15T10:44:10-05:00
15 11, 2019

Garrett Report: Bringing New Life To Lottery Research Special Report

2019-11-15T10:33:53-05:00

We are fortunate as an industry to be so data rich—lotteries continuously generate volumes of data across channels, systems and topics. With this treasure trove of data, you might think that lotteries are fully capitalizing on their business intelligence. Unfortunately, it’s rarely the case. Most lottery data just accumulates and remains locked away in data [...]

Garrett Report: Bringing New Life To Lottery Research Special Report2019-11-15T10:33:53-05:00
15 11, 2019

NY Lottery’s Collect ‘N Win App

2019-11-15T10:25:34-05:00

The New York Lottery’s NUMBERS & WIN4 Collect ‘N Win program launched November 30, 2018. The purpose of the program at launch was to keep NUMBERS and WIN4 players engaged by offering a second chance to win prizes and deliver on-going drive-to-retail rewards such as coupons for free tickets and cash vouchers. Alchemy3 provided the [...]

NY Lottery’s Collect ‘N Win App2019-11-15T10:25:34-05:00
15 11, 2019

NH’s Holiday Lights Promotion

2019-11-15T10:19:48-05:00

The New Hampshire Lottery kicked off its Holiday Lights promotion last year which featured the opportunity to win a coveted position on the lottery’s second edition of the holiday program. In November, the lottery launched sales for the new $5 Holiday Lights scratcher which features the winning house. “We are bringing the contest back this [...]

NH’s Holiday Lights Promotion2019-11-15T10:19:48-05:00
15 11, 2019

New Hampshire Sports Betting RFP

2019-11-15T10:18:45-05:00

The New Hampshire Lottery received 13 proposals from potential vendors and retailers looking to offer sports betting in New Hampshire. The New Hampshire Lottery issued a request for proposals (RFP) for implementing sports betting in New Hampshire on August 7. Responses were due September 20. Gov. Chris Sununu signed legislation in July authorizing the New [...]

New Hampshire Sports Betting RFP2019-11-15T10:18:45-05:00