Scientific Games and Nederlandse Loterij expanded their partnership to bring the Dutch Lottery’s players a full digital sports betting solution. The expanded sports partnership will advance sports offering with the launch of OpenSports, Scientific Games’ end-to-end sports betting solution. OpenSports will be accessible to Dutch bettors across mobile and desktop. Building upon the foundation of [...]
About Byron LaFleurThis author has not yet filled in any details.
So far Byron LaFleur has created 2123 blog entries.
The North American State & Provincial Lotteries (NASPL) annual conference is always an experience. From the glowing new lottery retail technology, to the powerful analytics that inform high-performing portfolios, to instant game innovations, the energy on the exhibit floor is at full tilt. One of the innovations that shined brightest this year was Sparkle® Select, [...]
The New Mexico Lottery launched its holiday games in October, beginning with a “Happy Hall-o-days” ad campaign on October 1. “We can either promote Christmas at Halloween and annoy our players or acknowledge that we’re trumping Halloween and make fun of ourselves by saying, ‘yeah, we know it’s not even Halloween yet, and we’re kind-of, [...]
Major retailers and North American lotteries are moving closer than ever before. This is creating some challenges to both the lotteries and large chains. Instant ticket dispenser manufacturer Take-A-Ticket is fostering that transition with their version of mass customization. “At Take-A-Ticket, we specialize in listening to those needs and addressing them with a customized solution,” [...]
E-instant game sales climbed for U.S. lotteries in fiscal 2019. Five U.S. lotteries (Georgia, Kentucky, Michigan, New Hampshire and Pennsylvania) sold eInstant games. In Europe, multiple lottery organizations have been selling eInstant games for over a decade. For example, the U.K. National Lottery has been selling eInstants since February 2003. Combined instant and draw-based game [...]
The U.K. National Lottery marks its 25th birthday with a campaign that celebrates the magic of the nation’s numbers. 15 Oscar-winning films, 20 species being saved from extinction and 8,000 sports centres funded are some of the “magic numbers” brought to life in adam&eveDDB’s new campaign for Camelot to mark the 25th anniversary of The [...]
We are fortunate as an industry to be so data rich—lotteries continuously generate volumes of data across channels, systems and topics. With this treasure trove of data, you might think that lotteries are fully capitalizing on their business intelligence. Unfortunately, it’s rarely the case. Most lottery data just accumulates and remains locked away in data [...]
The New York Lottery’s NUMBERS & WIN4 Collect ‘N Win program launched November 30, 2018. The purpose of the program at launch was to keep NUMBERS and WIN4 players engaged by offering a second chance to win prizes and deliver on-going drive-to-retail rewards such as coupons for free tickets and cash vouchers. Alchemy3 provided the [...]
The New Hampshire Lottery kicked off its Holiday Lights promotion last year which featured the opportunity to win a coveted position on the lottery’s second edition of the holiday program. In November, the lottery launched sales for the new $5 Holiday Lights scratcher which features the winning house. “We are bringing the contest back this [...]
The New Hampshire Lottery received 13 proposals from potential vendors and retailers looking to offer sports betting in New Hampshire. The New Hampshire Lottery issued a request for proposals (RFP) for implementing sports betting in New Hampshire on August 7. Responses were due September 20. Gov. Chris Sununu signed legislation in July authorizing the New [...]