About Byron LaFleur

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So far Byron LaFleur has created 1943 blog entries.
21 05, 2019

Cashless Panel

2019-05-21T07:25:30-04:00

Deborah Courtney, Director of Finance, Virginia Lottery Dan Coyne, Deputy Executive Director, Administration & Finance, Pennsylvania Lottery

Cashless Panel2019-05-21T07:25:30-04:00
20 05, 2019

DC Conference: Videos and Presentations

2019-05-21T09:11:39-04:00

If you click onto the title of a presentation, it will take you to a page where you can download the PDF of the presentation. If you're looking for a specific presentation, please use the search feature (found on the menu bar). Type in the last name and you should find it quickly. Filter: [...]

DC Conference: Videos and Presentations2019-05-21T09:11:39-04:00
20 05, 2019

Iowa Lottery CEO Matthew Strawn Write Up

2019-05-20T16:35:40-04:00

The new Iowa Lottery CEO Matthew (Matt) Strawn brings two decades of experience at the highest levels of government, politics, the media and business. He sums up a work history that includes, in no particular order: service as Chief of Staff to a senior member of Congress: twice-elected chairman of Iowa’s Republican Party; advisor to [...]

Iowa Lottery CEO Matthew Strawn Write Up2019-05-20T16:35:40-04:00
20 05, 2019

Disappointment, Unluckiness & Guilt: How to Deal with It Robin Osborne & Kristen Knape, David&Goliath

2019-06-03T17:26:47-04:00

Robin Osborne, Managing Director and Kristen Knape, Associate Head of Strategy, David&Goliath explored (what may appear to be) mammoth emotional barriers that keep people from playing the lottery—disappointment, unluckiness and guilt. They looked at psychology, behavioral economics and case studies in an effort to hopefully ease our minds—or at least give us some food for [...]

Disappointment, Unluckiness & Guilt: How to Deal with It Robin Osborne & Kristen Knape, David&Goliath2019-06-03T17:26:47-04:00
20 05, 2019

Better Together: The Ad Agency & Client Relationship Reimagined – Tracey Cohen, DC Lottery & Jodie Warren, MDB Communications

2019-06-03T17:26:37-04:00

Tracey Cohen, COO, DC Lottery and Jodie Warren, Director of Campaign Management, MDB Communications co-presented “Better Together: The Ad Agency & Client Relationship Reimagined.” Advertising agencies have long been a source of creative solutions for lotteries to promote the latest games and promotions for their clients. Today, the opportunities to form true partnerships are not [...]

Better Together: The Ad Agency & Client Relationship Reimagined – Tracey Cohen, DC Lottery & Jodie Warren, MDB Communications2019-06-03T17:26:37-04:00
20 05, 2019

Great Lottery Advertising – A Retrospective Leo Mamorsky, Maryland Lottery

2019-06-03T17:26:21-04:00

Leo Mamorsky, CMO, Maryland Lottery & Gaming offered a 25-minute retrospective on “Great Lottery Advertising.” “Great lottery advertising takes more than a little luck,” said Mamorsky. “While there’s no guarantee that a campaign will be successful, the odds are in your favor if you use a winning combination: a good creative brief, an excellent product [...]

Great Lottery Advertising – A Retrospective Leo Mamorsky, Maryland Lottery2019-06-03T17:26:21-04:00