The Texas Lottery kicks off its year-long 30th anniversary celebration in May 2021. The theme is “30 Years of Winning.” “The Texas Lottery has always been…
Author: Byron LaFleur
The Mississippi Lottery Corp. is TCB (taking care of business) when it launches its new licensed Elvis ticket. There’s going to be a whole lot of…
The Connecticut Lottery Corp. (CLC) created a new Keno advertising campaign featuring 12 Keno characters who want their “number” to be picked. Each Keno number (1-12)…
“Ignite More Wins!” is the slogan for the new Fireball advertising campaign introduced by South Carolina Education Lottery (SCEL). This is a major enhancement for the…
The world of iGaming is fiercely competitive, forcing operators to work very hard to differentiate themselves from the herd. They must be creative, agile and respond…
The Nebraska Lottery launched a $5 Nebraska State Parks Centennial instant game to celebrate its 100th anniversary. “We have had a relationship with Nebraska Game &…
One of the most classic gaming brands of the last several decades is getting more love from players than ever. SLINGO®—a combination of favorites bingo and…
Instant Win Gaming (IWG) and the Virginia Lottery have released the Company’s second InstantJackpots-enabled e-Instant, Jackpot Payout. This launch of Jackpot Payout builds on the partnership…
POWERBALL® and dick clark productions announced that they are teaming up for the third consecutive year to present the “Powerball First Millionaire of the Year” promotion.…
The start of 2021 blessed us with one of the greatest iLottery marketing gifts of all time—not one supersized jackpot, but two! Big jackpots play a…