The Pennsylvania Lottery will be testing in-store grocery store advertising at Giant Eagle stores for the 2019 holiday season. The test will include 6” x 8” Shelf Talkers (two per store), 24” x 36” floor graphic decal (one per store), and 8.75” x 6.75” cart signage (30% of carts). Shelf Talkers will be placed near [...]
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The slogan for Mississippi Lottery’s launch ad campaign is “Have Fun, Y’all!” “We will begin with scratch-off tickets November 25, then introduce Powerball and MegaMillions in the first quarter of calendar 2020,” said Mississippi Lottery President Tom Shaheen. The lottery plans on introducing one $1, two $2 and one $5 instant ticket. Shaheen said anticipated [...]
U.S. lotteries do not traditionally run big holiday promotions for their draw (terminal) games. But there is definitely a pickup in the number of lottery jurisdictions that now offer a holiday game for their instant terminal games (ITGs). This year, the Florida Lottery is offering its first-ever, holiday-themed Fast Play™ games. “The $1 game, MERRY [...]
In the most recent legislative session, lawmakers decided to disburse $61 million in tax revenue derived from the $1.5 billion Mega Millions winnings as a "rebate" to eligible taxpayers in the form of $50 checks. The state Department of Revenue had to wait until the Oct. 15 individual income tax extension deadline to begin the [...]
BCLC has completed the rollout of its GameSense Advisor program. Every casino in BC now has a contact station that provides guidance to players and staff for regarding responsible gaming practices. The centers also have a touch screen where plays can find information on a variety of topics. Over 67,000 layers have utilized the program [...]
A new Georgia Lottery location is open at Hartsfield-Jackson International Airport in the domestic terminal. The new location in the domestic terminal comes after the closure of the Georgia Lottery kiosks near baggage claim, as the airport terminal undergoes renovations.
This article contains artwork for 13 lotteries' various holiday marketing. Scroll down to see all of them. With holiday tickets representing a huge portion of annual scratcher sales, U.S. lotteries zero in on consumer-pleasing tactics, including HD printing, die-cut design, pet-themed games and scented tickets. The Massachusetts Lottery will offer Merry Money Blowout as [...]
IGT has signed a contract extension with the Kentucky Lottery Corp. for five years through July 9, 2026. The Lottery is exercising its five one-year extension options in which IGT will provide new self-service lottery vending machines and updated technology. "The Kentucky Lottery Corp. looks forward to continuing the innovation and growth we have experienced [...]
A bill being considered by Wisconsin lawmakers would allow people to purchase lottery tickets with debit cards, which is currently not allowed in the state. The Wisconsin Lottery fully supports Senate Bill 528. The bill's co-sponsor said that the bill is necessary due to changes in players' spending habits. Multiple merchant groups are in opposition, [...]