About Byron LaFleur

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So far Byron LaFleur has created 1943 blog entries.
3 06, 2019

Arizona Lottery Exhibit

2019-06-03T17:41:37-04:00

The Arizona Lottery reached out to the Capitol Museum in 2018 and offered to install an exhibit featuring its lottery mascot Windfall Willie and a detailed recreation of his office as Chief Fun Officer. “The museum loved the idea and, after months of hard work and creative meetings with our advertising agency of record, OH [...]

Arizona Lottery Exhibit2019-06-03T17:41:37-04:00
3 06, 2019

ALC’s Poutine Scratchers

2019-06-03T15:23:21-04:00

Atlantic Lottery Corp. (ALC) will launch Poutine For Life scratcher at retail and on ALC.ca in July. It is the ultimate comfort food comprised of cheesy French fries topped with brown gravy. ALC anticipates the Poutine theme will generate significant hype. “The popularity of this famous Canadian dish is growing, especially amongst younger Canadians,” explained [...]

ALC’s Poutine Scratchers2019-06-03T15:23:21-04:00
3 06, 2019

Are the Google and Apple Mobile Platforms Problematic for iLottery?

2019-06-05T17:41:26-04:00

By Byron La Fleur Interested in this article? The iLottery eConference, a 3 hour webinar event, is next week on Friday, June 14th. Registration is free for lotteries. Topics will cover: starting an iLottery platform; iLottery's affect on retail; player psychology; innovation; and more! UPDATE: There has been a major development in Apple's policy [...]

Are the Google and Apple Mobile Platforms Problematic for iLottery?2019-06-05T17:41:26-04:00
3 06, 2019

Taxes Paid Scratcher

2019-06-03T17:42:39-04:00

Arkansas Scholarship Lottery (ASL) knows everyone dislikes paying taxes, especially when they win a lottery prize. In April, ASL launched a Taxes Paid family comprised four scratch-off tickets that solves that issue for top-prize winners. When a player wins the top prize on any of the four “Taxes Paid” tickets, he will be paid the [...]

Taxes Paid Scratcher2019-06-03T17:42:39-04:00
23 05, 2019

Jackpocket Raises $5M Series B Extension to Grow State Lotteries on the Heels of 3x Sales Growth

2019-05-23T11:43:19-04:00

Jackpocket, a mobile-first company helping to modernize and responsibly grow state lotteries, closed a $5 million extension to its $16 million Series B funding round raised in October 2018. The company has raised a total of $30 million to date. Jackpocket has tripled ticket sales and grown its player base by over 150% in just [...]

Jackpocket Raises $5M Series B Extension to Grow State Lotteries on the Heels of 3x Sales Growth2019-05-23T11:43:19-04:00
23 05, 2019

Lottery bill stalls in Alabama House, fails procedural vote

2019-05-23T10:22:17-04:00

Lottery legislation in Alabama ran into  bi-partisan opposition. The bill was one vote in a procedural vote.  Reprsentative Steve Clouse will be trying at a later time and negotiations are ongoing. The proposed constitutional amendment would authorize a lottery played with paper tickets, including instant tickets and multi-state lottery games. If approved by lawmakers, the [...]

Lottery bill stalls in Alabama House, fails procedural vote2019-05-23T10:22:17-04:00
21 05, 2019

WLA President, Rebecca Hargrove, Warns Against Warning Labels

2019-05-21T08:33:07-04:00

Florida’s first lottery secretary called on Gov. Ron DeSantis to veto legislation placing warning labels on tickets. Paul Hargrove, now president of the World Lottery Association, said Florida could set an unfortunate precedent. Should the bill (HB 629) become law, it could hurt lottery-funded programs nationwide. “The instant scratch-off games have been around for over [...]

WLA President, Rebecca Hargrove, Warns Against Warning Labels2019-05-21T08:33:07-04:00
21 05, 2019

Rhode Island Lottery: iLottery and iKeno

2019-05-21T08:29:21-04:00

The Rhode Island Lottery is also moving ahead with mobile betting for two existing products, including Keno and scratch tickets. The state is counting on an extra $900,956 in the first six months of the mobile Keno and scratch betting, starting in February 2020.  

Rhode Island Lottery: iLottery and iKeno2019-05-21T08:29:21-04:00