The U.S. lottery industry’s instant game growth has been outstanding for decades, reaching the historic milestone of $50 billion in sales in late 2018. Today, players can choose between a plethora of games priced anywhere from $1 to $50. In many regards, the ubiquity of the product is largely due to the efforts of industry [...]
Not long before the Patriots’ historic sixth Super Bowl win, a crowd gathered for the opening of New England’s first sportsbook at the Twin River Casino Hotel in Lincoln, Rhode Island. Remarkably, the launch on Nov. 26, 2018, went from plan to first wager in less than eight weeks. To get sports betting in the [...]
The “Future of Retail” eConference was hosted by La Fleur’s on January 25, 2019. It was a purely digital conference with hundreds of people watching from all over the world. IGT was the exclusive sponsor of the event. La Fleur’s and IGT collaborated on the eConference to help prepare lotteries for the upcoming changes in [...]
By Byron La Fleur Inside the Legislator’s Mind covers two large legislation trends in the U.S. in 2019: sports betting and anonymous lottery winner bills. Read about which states are being impacted and what the top minds in the industry think about each topic. [...]
Kentucky Lottery launched its first-ever $30 ticket, called Break Fort Knox in February. This high-roller anniversary scratcher featuring a 77.43% payment—which is one of the highest payouts ever offered by KLC—is a top performer. “We were expecting a lot from this game and it has certainly delivered thus far, although we’re only a few weeks [...]
Camelot Illinois issued a request for proposals (RFP) for agencies to deliver media planning and buying services to both general and multicultural audiences, across all channels. As part of its overall business strategy, Camelot Illinois plans to promote the multiple ways both new and existing players can access and interact with lottery products, leading to [...]
Kentucky State Rep. Adam Koenig, a Republican, introduced House Bill 175 in February to legalize legal sports books, online poker and fantasy sports. While the sports betting/online poker initiative in Kentucky didn’t move forward this year, it will probably be debated next year. “I definitely think the subject will come up again next year giving [...]
Virginia Gov. Ralph Northam signed a bill, titled SB 1126, into law that could pave the way for casinos and sports betting in the state. The bill grants the Virginia Lottery Board the power to authorize different types of gambling: “baccarat, blackjack, twenty-one, poker, craps, dice, slot machines, sports betting, roulette wheels, Klondike tables, punchboards, [...]
La Fleur’s 2019 Montreal conference will be held June 25-27, 2019 at the University of Quebec at Montreal (UQAM). Our lottery co-host is Loto-Québec. The theme for La Fleur’s 2019 Lottery INNOVATION Exchange is “3 Es: Entertainment, Experience, Emotion.” The topic of innovation will be approached by focusing on the consumer and its relationship [...]
Arizona Lottery launched a concentration of casino-themed instant games. The five new games feature favorites like blackjack, poker, craps and slot machine-style play (priced from $1 to $10). Casino-themed instant games have performed strongly in the past. “Our strategy is to appeal to our core players as broadly as possible, while also appealing to potential [...]