About Byron LaFleur

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So far Byron LaFleur has created 2151 blog entries.
6 01, 2020

Influencer Holiday Marketing: Give Cheer, Get Cheer

2020-01-07T08:38:25-05:00

The Hoosier Lottery utilized Indiana-based social media influencers on Instagram as part of its comprehensive “Give Cheer, Get Cheer” holiday marketing program. “We know that, now more than ever, consumers are looking for authentic, one-to-one connections with brands,” explained Gary Melliere, Senior Director of Marketing, IGT Indiana/Hoosier Lottery. “A Sideqik poll found that 78% of [...]

Influencer Holiday Marketing: Give Cheer, Get Cheer2020-01-07T08:38:25-05:00
17 12, 2019

App to Play Lottery Launches in New Jersey as Mega Millions Hits $340M

2019-12-17T09:58:35-05:00

For the first time, people in New Jersey can play the lottery from their smartphones. Jackpocket today announced the public launch of its lottery app in New Jersey, giving players an easy, secure way to order official state lottery tickets. New Jersey is the first state lottery to formally authorize lottery courier services, allowing the [...]

App to Play Lottery Launches in New Jersey as Mega Millions Hits $340M2019-12-17T09:58:35-05:00
16 12, 2019

Second Annual Windfall Willie’s Virtual Holiday Party

2019-12-16T14:14:10-05:00

The Arizona Lottery has been spreading holiday cheer again this year by hosting the second annual Willie's Virtual Holiday Party Giveaway! This epic 4-hour livestream featured impressive giveaways, exciting holiday games, charitable giving and more. The livestream benefited foster children across the state. For every unique livestream view, the Arizona Lottery donated the Arizona Association [...]

Second Annual Windfall Willie’s Virtual Holiday Party2019-12-16T14:14:10-05:00
16 12, 2019

Post Christmas Photo Shoot Interview on Calvin the Dog

2019-12-16T13:00:23-05:00

A clip from the biographical documentary, The Life of Dog: Calvin the Dog, A True Story, Mostly, Byron La Fleur, director, gives an interview on working with Calvin the Dog during a recent Christmas photo shoot.

Post Christmas Photo Shoot Interview on Calvin the Dog2019-12-16T13:00:23-05:00
11 12, 2019

Irish National Lottery to Have Special Draw for Scratch Card Error

2019-12-11T10:02:34-05:00

The Irish National Lottery  has apologized after four top prizes totaling €180,000 were not included for players to win in three of its 178 scratch card games since 2014. The mistake was due to human error. The CEO, Andrew Algeo, stated the company is putting steps in place to make sure the mistake won't happen [...]

Irish National Lottery to Have Special Draw for Scratch Card Error2019-12-11T10:02:34-05:00
11 12, 2019

Massachusetts Lottery To Continue with Scientific Games’ Retail Management Technology

2019-12-11T13:10:51-05:00

Scientific Games Corporation announced Thursday that the Massachusetts Lottery, ranked No. 2 in the world for performance (La Fleur's Almanac total sales per capita), has awarded a new contract for a lottery retail management system to the company. The new system will provide the lottery with a more productive and streamlined connection to its network [...]

Massachusetts Lottery To Continue with Scientific Games’ Retail Management Technology2019-12-11T13:10:51-05:00
11 12, 2019

Georgia Lottery Launches Cash Pop

2019-12-11T13:09:06-05:00

The Georgia Lottery Corp. recently launched Cash Pop, a new draw game that offers players a chance to win cash prizes up to $1,250 five times a day, every day – by matching just one number. Cash Pop is the first, new Georgia Lottery game to be available at both retail and through iLottery channels.

Georgia Lottery Launches Cash Pop2019-12-11T13:09:06-05:00
11 12, 2019

MUSL Pays Out $1.5 Million Claim Due to Tipton Scandal

2019-12-11T13:08:25-05:00

MUSL has agreed to pay Larry Dawson $1.5 million in order to settle a lawsuit. Dawson shared a $16.5 million jackpot with Eddie Tipton, former director of information security of MUSL, who had rigged the jackpot. Dawson sued stating that he deserved the full amount due to Tipton's cheating. The complete details of the agreement [...]

MUSL Pays Out $1.5 Million Claim Due to Tipton Scandal2019-12-11T13:08:25-05:00
11 12, 2019

Montana Starts Sports Betting Licensing Process

2019-12-12T08:25:14-05:00

Montana Lottery has begun accepting applications for Sports Betting Licenses. The operators seeking a sports betting license will have to meet the specific criteria set out by the gambling regulator. If they meet those requirements, the operators can apply for a licences by visiting the State of Montana’s eStop licensing portal. Those accepted will be [...]

Montana Starts Sports Betting Licensing Process2019-12-12T08:25:14-05:00
11 12, 2019

Pennsylvania’s Auditor to Crack Down on Lottery Fraud

2019-12-11T09:45:35-05:00

Eugene DePasquale, Pennsylvania’s auditor general, is conducting an audit that of winners and retailers. A fraud case in Massachusetts is one of the main incidents that has prompted DePasquale to launch his investigation. The man admitted that he had been buying winning lottery tickets to help them avoid paying taxes. Over the years, he managed to [...]

Pennsylvania’s Auditor to Crack Down on Lottery Fraud2019-12-11T09:45:35-05:00