By Nikolina Gabelica, Head of Lottery, EveryMatrix I recently presented lottery-specific elements to a gaming audience not familiar with lotteries. During the presentation, I asked my…
Browsing: Vendor Story
Across and down the U.S., the outlook for Crossword is strong. The clue? All-new play experiences from IGT are bringing more possibilities to the Crossword grid,…
Lotteries and players love oversized tickets. But did you know that lotteries can lose up to 50% of their retail penetration because popular oversized tickets don’t…
Vermont may be the new king of Fast Play games. The industry knows Fast Play by many names: PlayNow, InstaPlay, Print ‘n Play, EZ Play, Print…
On February 6th, at 3 p.m., Derek Gwaltney, founder of Atlas Experiences, has a moment to himself. He is in the historic Ryman Auditorium in Nashville,…
A brand’s heritage is a powerful tool in marketing. Honed correctly, it adds a layer of depth and authenticity to all its products. Consumers perceive a…
Holiday scratchers promise all the magic of a snow globe. Every price point, playstyle, color and product enhancement in a holiday instant game portfolio is strategically…
Now that true omnichannel lottery games have become a reality, the industry is learning that the same games available both online and in-store can reach a…
The three most dreaded words a point-of-sale designer regularly hears from clients: “Make it pop.” How do you make signage stand out at retail but not…
New Year, More Sparkle The Kentucky Lottery Corporation recently launched PRECIOUS 7’s as a scratch ticket, an “Instant Play” eInstant game, and a Fast Play game…