In the world of experiential prizes, lotteries and their vendors have, in recent years, embraced a general “formula for success,” consistently delivering high-quality awards for lottery…
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When it comes to social media marketing, reaching the right audience is critical for acquisition and retention. “Leveraging CRM segmentation to optimize social campaigns allows lotteries…
The annual International Retail Workshop hosted by IGT always includes some eye-opening discussions. The 11th meeting, held in Rome, Italy, from November 14-16, 2023, was true…
iLottery games have come a long way since 2014 when Scientific Games launched the first eInstant in the U.S. Today, SG Studios is fresh off the…
Lottery has long been considered an impulse purchase category. When paying for an unrelated item at a convenience or grocery store, shoppers routinely spot eye-catching instant…
The December holidays have always benefited the lottery industry, but for several lotteries, they represent a missed opportunity. The influx of casual players can potentially improve…
“The Lucky Pik game show elevates traditional promotional programs by offering a dynamic and engaging mechanism for awarding prizes, whether it’s in the form of cash…
A next-generation lottery promotion requires a next-generation communications strategy, and through its partnership with Alchemy3, the Texas Lottery has created the ideal program. The Lottery is…
Abacus attended the National Association of Convenience Stores (NACS) in Atlanta this October. Our interactions at the event revealed an increasing interest from major C-store chains…
Retail has undergone a profound transformation in recent years. Customers check out themselves; they pay with their phones; they receive their receipts by text. This technological…