Players face frustration and confusion when their interactions with lottery don’t align with the level of convenience, consistency, and choice they enjoy elsewhere as consumers. They…
Browsing: Vendor Story
Lotteries have long understood that destination trips make fantastic prizes. They provide adventure, relaxation, and rejuvenation, which can be incredibly enticing for those looking to escape…
The past decade has witnessed a 3% decrease in sales for in-state lotto games across America. The continuing durability of national lotto games such as Powerball…
Like so many other industries, lotteries are challenged by the aftereffects of the pandemic. Instant game sales grew by double-digits between 2020 and 2021, but in…
A Future Forward pipeline of eInstant releases is sure to drive further growth, following a raft of stellar 2022 performers. In 2022, players enjoyed IGT’s progressive…
Nostalgia sells. It’s undeniable. Study after study has verified it. But if you’re still not sure about this, just follow the money spent on nostalgia marketing…
In an increasingly crowded retail environment, lotteries are always in search of new merchandising solutions that accentuate the eye-catching elements of instant tickets and ensure their…
A special report from IGT offers strategies to connect with consumers and increase lottery’s relevance in the year ahead. The start of each calendar year brings…
Extended Play instant scratch games have long been a fixture in the lottery industry. Offering more playing time and a more involved play experience, these games…
By Harpreet Patter, Marketing Scientist, Meta Business experimentation is—rightfully—framed as a gold standard by scholars and leading practitioners, but the practice has yet to find its…