Panelists: Adam Owens, Communications Manager, North Carolina Education Lottery Kari Blankenship, Promotions Manager, West Virginia Lottery Moderator: Terri Markle, Publisher, La Fleur’s Magazine
Browsing: Austin 2023
As President and CEO of the National Medal of Honor Museum Foundation, Chris Cassidy is leading the project designed to pay tribute to Medal of Honor…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Amber-Seale-Marketing_LaFleurs_NOV2023_FINAL_12.5.23.pdf As digital media continues to evolve, the Florida Lottery has been adapting our social and digital media platforms to take full advantage of…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Ashley-McNatt-McNatt-Presentation-LaFleurs-Conf.-Austin.pdf In February, the Arkansas Scholarship Lottery relaunched an improved mobile app. The AR Lottery + Club app’s improved design, new navigation, and biometric…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Dustin-Thompson-Hoosier-Influencer-Partnerships_11.20.23_FINAL.pdf With the rise of social media influencers and paid partnerships, there has never been a better time to utilize content creators as an…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/KELLY-CORTEZ-PA-Lottery-Influencer-Marketing-FINAL.pdf A grown man in an elf costume running through the streets of Philadelphia giving out holiday-themed Lottery Scratch-Offs? Now, that’s engaging content! Learn…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Maryland-Lottery-MD-Lottery-Cash-Bash-Presentation_Final-2-UNSURE.pdf Throughout 2023, the Maryland Lottery celebrated its 50th Anniversary with exciting product launches and promotions, all leading up to one culminating event—the 50th Anniversary Cash…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Carolyn-Cabell_New-Mexico-Lottery.pdf The New Mexico Lottery launched a family of instant games called ORO, after the Spanish word for gold. The four games featured dazzling…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Ryan-Mindell-Scratch-Tickets-2.0-Ryan-Mindell.pdf Scratch tickets are the most important product in the lottery world. Lotteries have made huge advancements in portfolio planning, prize structure, and launch…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Izzy-Wilson-Orno_Wisconsin-Lottery_Fast-Play.pdf Are new draw games that combine instant wins with a Progressive Jackpot now available in Wisconsin? You betcha! And odds are you’ll like…