Panelists: Alec Esteban Thomson, Executive Director, Arizona Lottery Frank Suarez, Executive Director, DC Lottery Lester Elder, Executive Director, Missouri Lottery Moderator: Terri Markle, Publisher, La Fleur’s…
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Panelists: Gladys Primeau, Category Manager, Instant Games, British Columbia Lottery Corp. Carolyn Cabell, Chief Operating Officer, New Mexico Lottery Authority Dale Bowersock, Scratch Ticket Strategy Coordinator,…
Panelists: Ashley McNatt, Marketing & Advertising Director, Arkansas Scholarship Lottery Heather Black, Senior Manager, Lottery Products, British Columbia Lottery Corp. Amy Drooker, VP & Chief Revenue…
Panelists: Gary Grief, Executive Director, Texas Lottery Drew Svitko, Executive Director, Pennsylvania Lottery Lester Elder, Executive Director, Missouri Lottery Mark Bracken, Executive Director, Massachusetts State Lottery…
Panelists: Adam Owens, Communications Manager, North Carolina Education Lottery Kari Blankenship, Promotions Manager, West Virginia Lottery Moderator: Terri Markle, Publisher, La Fleur’s Magazine
As President and CEO of the National Medal of Honor Museum Foundation, Chris Cassidy is leading the project designed to pay tribute to Medal of Honor…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Amber-Seale-Marketing_LaFleurs_NOV2023_FINAL_12.5.23.pdf As digital media continues to evolve, the Florida Lottery has been adapting our social and digital media platforms to take full advantage of…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Ashley-McNatt-McNatt-Presentation-LaFleurs-Conf.-Austin.pdf In February, the Arkansas Scholarship Lottery relaunched an improved mobile app. The AR Lottery + Club app’s improved design, new navigation, and biometric…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/Dustin-Thompson-Hoosier-Influencer-Partnerships_11.20.23_FINAL.pdf With the rise of social media influencers and paid partnerships, there has never been a better time to utilize content creators as an…
DOWNLOAD PRESENTATION: https://lafleurs.com/wp-content/uploads/2023/12/KELLY-CORTEZ-PA-Lottery-Influencer-Marketing-FINAL.pdf A grown man in an elf costume running through the streets of Philadelphia giving out holiday-themed Lottery Scratch-Offs? Now, that’s engaging content! Learn…