Ulli Appelbaum, CEO & Chief Strategy Officer, First-The-Trousers, presented “Welcome to the Future.” He debunked a lot of myths. Online advertising isn’t living up to its…
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Erica Connolly, Brand Manager, National Lotto, OLG, discussed OLG’s Group Play Captain’s online tool, which is designed to make the Group Play Captain’s job easier. “The…
May Scheve Reardon, Executive Director, Missouri Lottery, provided a humorous look back on the lottery’s advertising, including its long-running “Welcome to Luckytown” campaign. This was an…