Spirit of Collaboration: Bottling Up a Winning Omnichannel Game Monica Bischoff, Manager, Terminal Games, Kentucky Lottery
Browsing: Conference
Bullish on Retail Paul Riley, VP Retail Innovation & Partnerships, Brightstar Lottery
By Byron LaFleur, CEO & Editor Retail remains the lottery industry’s most important acquisition channel, but it is also one of the most crowded and contested…
Breaking Through the Noise: Turning Market Basket Insights into Competitive Advantage Jacob Kreider, Director, Operational Data Science, Scientific Games
Succeeding at Succeeding Panel: New Directors’ First Year Dolly Garfield, Executive Director, South Carolina Education Lottery Khalid Jones, Executive Director, Virginia Lottery Moderator: Ryan Mindell, Former…
Illinois Lottery: Opening Remarks Harold Mays, Director, Illinois Department of the Lottery, kicked off the show by welcoming attendees to Chicago and spotlighting Illinois Lottery’s leadership…
Communications Chess: If Content Is King, Context Is Queen Download Presentation Shad Barnes, Senior Manager, Digital Marketing, Oregon Lottery, outlined how contextual relevance drives player engagement…
The Iowa Lottery’s “Easy Play” Solution for In-Lane Lotto Sales Download Presentation Matt Strawn, CEO, Iowa Lottery, asked, “How can we reduce friction for all those…
What Is Influencer Marketing: A Strategic Guide for Lotteries x Creators Download Presentation Emily Parker, Head of Social Media, California Lottery, detailed California’s decade-long evolution in…
Zozobra Case Study: Goodbye Glooms, Hello Fun! Download Presentation Carolyn Cabell, Chief Operating Officer, New Mexico Lottery Authority, presented a case study on the launch of…