Trading the Platform Download Presentation Nicole Schaefer, Director of Media Channels, Allwyn North America and Scott Gillard, Chief of Staff, Illinois Department of the Lottery, outlined…
Browsing: Conference
Loyalty: The Driving Force Behind iLottery Success Download Presentation Stephen Ortiz, Director of Sales & Marketing, Kansas Lottery, shared the seven-year loyalty journey that laid the…
Keynote: Creating a Winning Formula On and Off the Track James Bunbury, Director of Partnerships, McLaren Formula 1 Team, shared how the organization’s high-performance culture drives…
Keynote—Chicago Bulls: Sports Partnerships and the Marketing Landscape Download Presentation Kicking off Day 2 with the opening keynote were Megan Donovan, VP, Partnership Marketing, and Luka…
SOCIAL MEDIA IMPROVEMENTS: An Engaging Story Download Presentation Gary Kohn, Senior Marketing and Communications Specialist, Wisconsin Lottery, shared the yearlong strategy to boost engagement across the…
Maximizing Impact: Leveraging Earned Media to Strengthen Paid Campaigns Download Presentation Cydeni Carter, Public Information Officer, Arizona Lottery, shared how Arizona Lottery strategically weaves earned media…
Gold+ Sponsor Panel: Digital Infrastructure and Optimizing the Multi-Channel Experience The Gold+ Sponsor panel, Digital Infrastructure and Optimizing the Multi-Channel Experience, showed how lotteries can future-proof…
Allwyn Platinum Sponsor Presentation: The Evolution of iLottery Download Presentation Monika McMahon, Senior Director of Digital, Allwyn North America, shared how they are applying e-commerce principles…
Giving Scratchcards Second Life & Maximizing eScratch Games’ Potential Online Download Presentation “The belief we all face here—the common challenge—is how to stay relevant to younger…
Merv Digital Solutions Gold Sponsor Presentation Download Presentation Merv Huber, CEO, Merv Digital Solutions, announced the launch of his new company. He introduced the Merv Marketing…