Trading the Platform
Nicole Schaefer, Director of Media Channels, Allwyn North America and Scott Gillard, Chief of Staff, Illinois Department of the Lottery, outlined Illinois Lottery’s strategy to drive acquisition, engagement, and retention. They described how data-driven paid media, CRM automation, and predictive promotions created a self-sustaining loop of player growth and loyalty, cutting cost per registration by 50% and delivering 328% ROI from predictive modeling.
“We deliver exceptional player experiences while achieving impressive revenue and growth results,” said Gillard.
“By using these channels throughout a player’s journey with us, we can strengthen our relationships and drive sustainable growth for the future,” said Schaefer.