WSL Brand AI Campaign – Todd Derksen, Group Creative Director, VML Seattle – Kristie Christensen, Group Account Director, VML Seattle Download Presentation Todd Derksen and Kristie…
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Innovative Scratch Advertising Campaign Shyla Howell, Marketing Manager, Minnesota Lottery Download Presentation Shyla Howell, Marketing Manager at the Minnesota Lottery, showcased the Lottery’s successful $5 JAWS-themed…
Growing a Mature Category: Data-Led Solutions to Drive Incremental Wins Tina Wolf, VP of Product Strategy & Growth, Allwyn North America, on behalf of the Illinois…
Going for the Gold with Team USA Games – Brittany D’Haenens, Senior Director of Marketing, IGT Indiana, on behalf of the Hoosier Lottery – Dustin Thompson,…
Reaching New Players Through Innovation Gladys Primeau, Category Manager, Instant Games, British Columbia Lottery Corp. Download Presentation Gladys Primeau, Category Manager for Instant Games at the…
Scratch-Off Ticket Enhancements Stephanie Weyant, Deputy Executive Director for Marketing & Products, Pennsylvania Lottery Download Presentation Stephanie Weyant, Deputy Executive Director for Marketing & Products at…
Panel: Inclusive Marketing – Alec Esteban Thomson, CEO, Arizona Lottery – James Hutchinson, Senior VP, Marketing, Georgia Lottery Corp. – Merrill Fullerton, Account Director, Alchemy3 -…
Winning Strategies for Omni-Channel Lottery Success: From Robust Marketing to Bourbon-Themed Innovations Monica Bischoff, Terminal Generated Games Product Manager, Kentucky Lottery Corp. Monica Bischoff, Terminal Generated…
A 2nd Chance at Driving Loyalty with 2nd Chance Brett Steen, Senior Director of Marketing, Connecticut Lottery Corp. Download Presentation Brett Steen, Senior Director of Marketing…
Imagine Experience Gold Sponsor Presentation Bill McCoy, Founder & CEO, Imagine Experience Download Presentation Bill McCoy, Founder and CEO of Imagine Experience, discussed Tinseltown Takeover, a…