Allwyn Platinum Sponsor Presentation: The Evolution of iLottery
Monika McMahon, Senior Director of Digital, Allwyn North America, shared how they are applying e-commerce principles to transform iLottery engagement. She highlighted personalized push notifications with 292% higher click-through rates, A/B tests that led to a 64% sales lift, and machine learning models that helped achieve a 300% ROI on promotions. McMahon also reported that a recent reactivation campaign brought back more than 25,000 inactive players.
“And our bottom line? Our campaigns have generated an impressive $11 in incremental GGR for every dollar we’ve invested in free tickets,” McMahon said.