Gary Grief, Executive Director, Texas Lottery, asked the hypothetical question to the audience—“What Now? The $1.5 Billion Question.” He discussed the Powerball matrix changes launched in…
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Jodie Warren, Account Director, MDB, reported on the D.C. Lottery’s new Chuck Brown scratch ticket. Chuck Brown is the Godfather of “Go Go” music, which is…
D.C. Lottery Marketing Director John Gorman presented “YouDecide 2016.” The D.C. Lottery is uniquely positioned to leverage the excitement, interest, and earned media opportunities that are…
Katherine Cundiff, Strategic Games Manager, Virginia Lottery, discussed the eXTRA Chances Loyalty Pilot. Virginia Lottery’s second chance “eXTRA” promotion went through two phases. The first phase…
Keith Whyte, Executive Director of the National Council on Problem Gaming (NCPG) discussed the new NASPL/NCPG responsible gaming (RG) verification standard. “It is free of charge…
Leo Mamorsky, Chief Marketing Officer, Maryland Lottery presented “Launching Cash for Life.” Introducing a new game with limited marketing funds is always a challenge. This presentation…
Paula Otto, Executive Director, Virginia Lottery, provided an overview of three Mega Millions research studies conducted in 2015-2016. The first study was a National Omnibus study…
Carlos Rodriguez, Director, Lottery Games, Connecticut Lottery Corp. (CLC), presented “Creating a Star.” The lottery’s instant ticket development strategy inspiration comes from many different places. “Customer…
Susan Golightly, Founder, CODEI, kicked off day two of the symposium and the Customer-Centric Summit. She presented “Engineering A Digital Transformation—Building A Data-Drive, Customer-Centric Organization.” In…
Teri Wood, Vice President, Marketing at Iowa Lottery, examined customer-focus vs. customer-centric marketing. “Customer-focused marketing offers customers a consistently great and relevant experience across all touch…